Table of contents. 20 Halloween social media post ideas that never fail. #1. Run a best-costume-contest. #2 Curate lists of Halloween musts. #3 Launch collaborations with influencers. #4 Create discount codes. #5 Show your team’s Halloween costumes & office prep. #6 Create a costume’s trend evolution over decades. Last year, M&Ms ran an interactive social media campaign in the month leading up to Halloween. The campaign featured a weekly installment of an ongoing ghost story, promoted on Facebook, Instagram, and Twitter. Every installment led up to two alternative endings, and viewers were asked to vote on their preferred finale. What platforms are best for Halloween social media campaigns? Choose platforms where your audience is most active. Instagram and Pinterest are great for sharing Halloween-themed photos, stories, and DIY ideas. Facebook is effective for reaching a broader audience with events and interactive posts like polls or contests. Here are 10 Halloween social media content ideas inspired by real-life posts: Let’s see exactly how you can put these ideas into practice and craft social media campaigns for special occasions such as Halloween. 1. Create a List of Halloween Movie Recommendations. 15. Try Halloween-themed social ads. If you have a bit of a marketing budget you can put towards your Halloween social media posts, you might want to try boosting a post on Facebook or other types of paid social ads. A social ad campaign is perfect for short-term initiatives like your Halloween marketing. These campaigns can be run across multiple platforms, ensuring maximum engagement. With new trends shaping Halloween marketing in 2024, here’s how you can build campaigns that align with today’s consumer behaviours, particularly the preferences of Gen Z and tech-savvy audiences. 1. Decorate your social media profiles. Take inspiration from these IRL Halloween social media posts and consider using the Hootsuite dashboard to schedule them all right now to get your followers in that spooky-kooky spirit. That’ll free up time for you to spend October for its most noble purpose: scouring the web for the most hilarious (but still sexy, obviously) topical costume Promote your campaign across various platforms, such as social media, email marketing, and your website. Utilize Halloween-themed visuals, GIFs, and videos to capture attention. Select a theme that resonates with Halloween and aligns with your brand’s identity. Halloween Social Media Campaign Strategies. 1. Embrace User-Generated Content (UGC) User-generated content (UGC) is one of the most effective strategies for boosting engagement during the Halloween season. It allows your followers to actively participate in your brand’s activities while showcasing their own creativity. Tesco. Burger King. 1. FitVine. FitVine, a popular brand in the health-conscious alcoholic beverage sector, initiated a playful email marketing campaign to draw attention to its unique low-sugar wine offerings. The campaign ingeniously integrates Halloween-themed elements to showcase the brand’s products while emphasizing their health benefits. 3. Launch Halloween-themed Social Media Campaigns. Figuring out a good social media campaign to spike the interest of your audience can be tough. Especially when you haven’t thought of any specific marketing idea yet. However, the utilization of your social media followers can bring huge sales to your Halloween campaign. Use social media to promote a fun Halloween contest or giveaway. People are excited to participate in engaging activities, especially when they can win free merchandise. This creates a festive atmosphere and encourages more interaction with your brand. Here are some ideas for your Halloween-themed campaign: Halloween Story Contest. Boost your Halloween marketing game with our comprehensive guide on effective social media strategies. Discover creative content ideas, AI-driven insights, and real-world examples to engage students and parents. Elevate your brand's presence and create a successful back-to-school campaign. Dive in now for expert tips and actionable strategies! 12+ Best Creative Halloween Social Media Posts and Marketing Campaign Ideas for Businesses. Here are some of the best ideas for Halloween social media posts and marketing campaigns. You can use these ideas and get creative this season to complete your marketing goals and reach the next level of online success; 1. Run a Halloween Throwback Contest If you’re planning to launch the best Halloween social media campaigns two weeks before Halloween, then you might be too late. Here are some ideas for 2019. Halloween campaigns can evoke a sense of nostalgia, give people a chance to indulge in their product or service, connect with the community associated with your brand, and get a dopamine hit when they hit the purchase button. If you want your brand to recreate these feelings, associate them with your brand, and have people hit purchase on your website, here are 11 spooky social media The campaign caused a huge stir on social media, receiving over 3,000 likes on Facebook alone, with fans rushing to the website to get their hands on a jar. This Halloween campaign was such a success, that Marmite have continued to release the jars every October since, though they are now also available to purchase in store at Sainsbury’s Create a Halloween Social Media Campaign. Social media is buzzing with activity during Halloween, making it the perfect platform to connect with your audience and showcase your brand’s spooky spirit. From showcasing scary costumes to highlighting Halloween treats, the possibilities are endless! Here are some fang-tastic ideas for your 5. Implement a social media marketing strategy. Social media is a great place to engage your followers with regular posts. The NRF has found that a large proportion of people use social media to find Halloween costume inspiration. You can make the most of trending hashtags and topics with a Halloween-focused social media campaign. Halloween Social Media Campaign Ideas. Social media is the best place to celebrate the spookiest day of the year by connecting with your audience to get more traffic and followers by posting spooktacular content! The best Halloween social media campaign features clever storytelling with a heavy focus on video.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.