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Bacardi – “Terrifyingly Good”. Bacardi, the popular alcohol brand, decided to get into the scary action last year with a Halloween campaign inspired by classic horror movies. The brand produced two 30-second spots explaining how to make cocktails with Bacardi for the holiday, and stirring up some terrific fun. Costume retailers engage customers with costume contests, while tech companies showcase products enhancing Halloween, like smart lighting for eerie decor or themed party-planning apps. These strategies harness Halloween’s spirit for effective marketing. Discover 40 Halloween marketing ideas for haunting success. 77% of Halloween celebrators planned to deck their homes with eerie decorations. 28% of Americans threw Halloween parties to celebrate. 45% of Halloween enthusiasts started shopping before October. 73% of people were excited to celebrate Halloween in 2023. Discount stores were the top Halloween shopping destination at 40%, followed by online at Use Halloween visuals like 🎃 pumpkins, ghosts, and bats in your email design to make it more attention-grabbing and festive. 6. Limited-time ‘scary good’ discounts. Offer limited-time Halloween promotions on your products or services to create scarcity. Use pop-up banners or countdown timers on your website that say, “Only 24 Hours Halloween promotions for your small business. As you read through these Halloween promotional ideas, think of how you turn them into authentic and win-win marketing opportunities for your local business and customers. 1. Host a Halloween event. 1. Use Halloween email templates. Your email list is one of your best resources for spreading the word about holiday-related promotions to your existing customers. Send Halloween-themed emails to those on your list to let them know that Halloween is looming, and they need to act fast to get in on the deal. Collaborate with influencers for Halloween promotions; Organize interactive Halloween contests; Encourage spooky user-generated content; Host virtual Halloween events or webinars; Create Halloween bundles and packages; Organize a haunting scavenger hunt; 1. Create Halloween Themed Content. Halloween is all about fun, fright, and creativity. A free Salted Caramel Pretzel Shake (no promo code needed) through Jan. 2, 2024. $15 Halloween Burger Bundles in the Carl’s Jr. app through Oct. 31. To cash in on these deals, rewards members Halloween marketing ideas include hosting a costume contest, partnering with seasonal businesses, giving out branded trick-or-treat bags, offering limited-time discounts and promotions, and more. 10. Promote A Halloween Sale On Your Website. Have fun with graphics on your landing page to promote a current sale for seasonal products. Utilize this feature to generate interest and make more sales during your promotions. Pottery Barn Kids promotes Halloween sale items as well as Pottery Barn’s sale items and current promotions. Source. 11. Halloween is the second-largest retail selling season – just behind Christmas. Bagwell Promotions offers hundreds of Halloween Promotions and advertising promotional products that are perfect for the Halloween season. Most can be imprinted with your company name, logo, or message. Halloween Promotions As the second-biggest retail holiday in the year, with $10.1 billion spent in the US alone, there's also a big financial incentive to get involved in Halloween promotions . Here are three ways Halloween promotions can benefit your small business: Increased foot traffic. One of the best things about Halloween promotions is the increased foot Halloween promotional items will help you promote your brand with fun, spooky giveaways! Shop our Halloween giveaway ideas online or call 800.378.6376 for assistance. Share Halloween-themed buying guides, DIY costume tutorials, party-planning tips, or spooky recipes; Run Halloween-specific ad campaigns. Use targeted keywords in your Google Ads and social media campaigns to reach shoppers looking for Halloween products and promotions; Engage with your audience. Halloween-themed promotional gifts. In addition to promotional packaging, consider offering some spooky treats to encourage and reward purchases. These can be things that shoppers will want in the lead-up to Halloween, so get thinking along the lines of themed costume accessories or decorations. Cross-Promotions: Partner with complementary businesses to offer joint promotions, such as a discount on Halloween decorations at a local craft store when customers show a receipt from your costume shop. Event Sponsorships: Sponsor or co-host a Halloween event with other local businesses, such as a “Halloween Fair” or “Haunted Market
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